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Research papers

Quality of television publicity impacts

This paper is devided in five chapters. The first one us dedicated to the enourmous contribution of Rating TV adversiting audience, mainly through its quantifing relation. Nevertheless, we should point out that this methodology provides straithgt...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Author: Ricardo Romero de Tejada
June 15, 1995
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Citation

de Tejada, R. R. (1995a, June 15). Quality of television publicity impacts. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/quality-of-television-publicity-impacts